Advertising doesn't get much more sustainable than if your target audience could eat it. We haven't worked with food yet, but this story made me think of a number of possibilities for our fmcg clients.
Holland the pie makers wanted to celebrate the end of their sponsorship of Burnley FC with this pie sculpture of it's manager. Sadly, it didn't have a filling, but it's a nice idea.
The artist has also worked with smarties, baked beans, pizza dough and smarties.
Talk about consumers absorbing the message.
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