Pizza on the floor

Clean advertising, reverse graffiti, whatever you call it - it's an effective and sustainable way of getting your message across.

Using a template, an area of pavement is blast cleaned leaving visuals, logo, copy - whatever you want.

All that's being removed is dirt, and even the council don't own that. And over a short period of time, the message fades and disappears.

This is something we've working on here in the UK - now it's appearing over the streets of US cities thanks to Domino's Pizzas.

There's a competition attached: the first 250 people who send their PR department a photo of them with the ad will receive a $15 discount card.
Nice - but what if there were 6 different visuals. Find all 6 Legends and win pizzas for you and 5 friends. Just because the media's relatively new, there's no reason not to push the idea as far as possible.