What is Natural Advertising?

Natural advertising is a unique way to get a message across. This marketing uses natural media such as sand, grass and snow. I work with the team at Curb, the UK's first all natural media company. If you've ever seen clean advertising or snow tagging, there's a good chance Curb did it.

In these days of environmental concerns, every client suddenly has a sustainability story to tell. And what better way to do it than with media that is sustainable? Of course snow melts, sand collapses and roads get dirty again. But not until the message has been absorbed and spread around the world thanks to the internet.

As an advertising creative, this media is a delight to work with. It's fresh and new and infinitely exciting. But as with any marketing, the key is to target the right people, and create a message that is relevant, impactful and effective.

So if your brand wants to talk about its natural ingredients, stamp a message on the fruit your product contains and hand it out. If your stately home is opening its gardens, chalk the message on a leaf and put in on car windscreens nearby. If you want to tell tourists arriving at a regional airport about your local attraction, create a crop ad they'll see as they come in to land.

This blog intends to spread the word of natural advertising, and explore the constantly growing list of ways to use it.