Plan your snow campaign now

The London sun has come out for the first time in ages, so I've found a selection of snow ads. This first one is such a simple idea. All you need is some cheap labour to go out with the latest flight prices. It looks like there's a leaflet under the wiper - which is a shame. The sustainable campaign would be complete with a URL after the price.

An alternative is snow tagging. This example was picked up by all the London media. For those who recognised the logo as that of the Extreme Sports Channel, it worked. A line would have been good: See what we do in snow @ Extreme.com

Judging by the comments around the interweb, it was quite controversial with people resenting the lovely pristine snow being sullied by dirty advertising. But I doubt many people saw it for real - they saw photos in the media. And then they talked about it. Job done.

This ad for car wax really works. And there's no reason why it couldn't be done for real in large car parks. Again it would need a product name - perhaps tagged in a small section of snow left on the bonnet.
And imagine the delight of getting back to your car and finding it completely snow free.

What is Natural Advertising?

Natural advertising is a unique way to get a message across. This marketing uses natural media such as sand, grass and snow. I work with the team at Curb, the UK's first all natural media company. If you've ever seen clean advertising or snow tagging, there's a good chance Curb did it.

In these days of environmental concerns, every client suddenly has a sustainability story to tell. And what better way to do it than with media that is sustainable? Of course snow melts, sand collapses and roads get dirty again. But not until the message has been absorbed and spread around the world thanks to the internet.

As an advertising creative, this media is a delight to work with. It's fresh and new and infinitely exciting. But as with any marketing, the key is to target the right people, and create a message that is relevant, impactful and effective.

So if your brand wants to talk about its natural ingredients, stamp a message on the fruit your product contains and hand it out. If your stately home is opening its gardens, chalk the message on a leaf and put in on car windscreens nearby. If you want to tell tourists arriving at a regional airport about your local attraction, create a crop ad they'll see as they come in to land.

This blog intends to spread the word of natural advertising, and explore the constantly growing list of ways to use it.